You have built a great product by burning the midnight oil. Next, you have invested in building marketing funnels to make online users visit your e-commerce website. Of course, customers buy your product and wait for the delivery.
This looks easy; however, you and I know that a lot goes from packing to delivering your product to your esteemed customers.
So, how can a warehouse fulfillment company or a 3PL partner help you to streamline the whole process and help to scale your business?
What is a warehouse fulfillment company or a 3PL?
3PL company is a third-party logistics company that helps you to sell your product to most of the pin codes in the world. However, it is not a normal delivery company. It is more than that.
A 3PL company does not only help you with your business-to-customer (B2C) but also business-to-business (B2B) expansion. Thus, it doesn’t matter if you’re running an e-commerce website that wants to reach its customer or want to agile its retail distribution, a 3PL company provides a holistic solution for it.
When Should You Partner with 3PL Company?
If your business has:
1. More than 100 orders per day
2. Running out of space for inventory
3. Require last-mile delivery or specific day delivery
Of course, there are more than 100 reasons, but these are three prime points you can focus on before asking for a quote from a 3PL company.
How can a 3PL company help you to scale your business?
· Warehouse Fulfillment and Distribution
Your beauty and health business has various products with different codes, and managing their stock can be tedious. 3PL helps you manage inventory and channel your all platforms’ sales under one customized app. In this way, you can track your stock in the warehouse and ensure that no product on your website is shown sold out.
Well, this service just does not only help with stock inventory management. Your chosen 3PL can provide more services than just tracking your inventory and sales. A 3PL company provides picking and packaging, and labeling on your products. In this way, you do not have to invest any extra resources in this part of the business.
· Customization
It is a holiday or festival season and you want to add a free coupon or gift for your customers. Moreover, you want to refresh your product catalog and do not have enough time for it. For this, a 3PL company can provide you with value-added services that can allow you to enhance your customers’ experience.
· Transportation
We all know the rule that high product volume lowers transportation costs and vice versa. However, with 3PL, the warehousing company will coordinate with delivery partners and ensure that the transportation charges are minimal in the sector.
The prime benefit of choosing the 3PL is that you can choose with delivery partners you want to work with to deliver your products. For instance, if you know that a specific delivery partner has a good hold on the south region or expertise in that specific product delivery, you can partner with them. This provides you the flexibility to work with multiple delivery partners when you work with a 3PL company.
· Strategizing Business
Once you partner with a 3PL, it will monitor the sales of each product and categorize them accordingly to their sales. If there is a slow-moving product it will build strategies around to fasten its liquidation of it. Moreover, it will add or remove SKUs to scale your health and beauty business.
3PL companies provide a dashboard or online systems that display the analytics reports or the business performance. This can help you to look for the factors that need to be optimized to scale the business.
· Policy Compliance and International Expansion
To penetrate an international market, you need warehousing services that understand your business. A 3PL company has stellar relationships with delivery partners across the border. This will indeed help you expand your business into international markets.
In the health and beauty business, different countries have distinct norms and policies. Your 3PL partner will assist you in understanding new policies and guide you with all legal documentation. This indeed will slice off all the stresses regarding policy compliance for international expansion.
Insights on Beauty and Health Business Market
The COVID-19 pandemic has boosted online sales which have benefited the direct-to-customer (D2C) brands. As per the report from Grandview Research, the beauty and personal care products market is estimated to expand at a CAGR of 7.7% during the period 2022 and 2023.
The Final Question
How to Choose the Right 3PL Partner?
By asking some questions (to yourself)
1. Do they have expertise in the specific sector?
2. What is their pricing structure?
3. Do they have an omnichannel presence and delivery partners across various pin codes?
4. Do they offer flexibility regarding their services?
WareDepot: A Perfect Partner for Your Business?
WareDepot is an India-based most trusted 3PL company. It holds expertise in e-commerce fulfillment, retail fulfillment, and customization. The company has integrated state-of-the-art logistics infrastructure to fulfill its esteemed customers’ requirements. It has worked with companies across various sectors including FMCG, health and beauty, IT, and clothing among others.